Farah Khan partners with Magnum for jewellery collection

By

Maverick Martins

Published
Apr 20, 2018

Jewellery designer Farah Khan has collaborated with ice cream brand Magnum for an exclusive jewellery line ‘MagnumXFarahKhan Collection’.
 

The collection is inspired by the brand philosophy of taking pleasure seriously and will go online via the designer’s website and hit stores from April 24. The MagnumXFarahKhan Collection promotional campaigns will feature Bollywood actress Kalki Koechlin.
 
Farah Khan in a statement said: “My creations align with the brand’s philosophy of craftsmanship and indulgence, inspiring every woman to experience bejewelled pleasure and unravel their playful side.”

Actress Kalki Koechlin said, “It inspires a notion of pleasure. Set on rose gold with quirky chocolate diamonds, the collection brings out the sweet, naughty and playful side of me.”
 
Commenting on the collection, Himanshu Kanwar, Head – Magnum Ice Cream, India, Hindustan Unilever Limited said, “that the pieces in the MagnumXFarahKhan Collection are truly a work of art”.
 
Farah Khan is India’s renowned jewellery designer and retails across the country and has clients across the globe. The label is looking to expand its presence in the international markets and currently in talks with various international chains to set up exclusive stores in prominent fashion capitals.