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Faconnable strengthens presence in U.S.

Published
today Jul 23, 2010
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Acquired three years ago by Lebanese group M1, the casual chic brand continues to expand over the Atlantic with three new stores, bringing their total to nine across the United States.

Façonnable
Façonnable spring-summer campaign 2010


After San Francisco, Atlanta and Costa Mesa in California, where the brand chose to unveil its new concept maison, Faconnable opened in Aventura (Aventura Mall), Dallas (Galleria) and Denver (Cherry Creek Shopping Center).

The three new spots for Faconnable, display menswear and womenswear apparel and accessories' collections within striking decor. A luminous space dressed in blue and beige print against rustic white oak floor, traditional honey-colored panelling, bronzed elements and footrests covered with indigo linen. The backdrop of the setting is the Cote d'Azur.

Founded in 1950 by John Goldberg, the brand has, and for good reason quickly caught the attention of its male audience. The upmarket casual ranges are gradually also expanding to target the "urban chic".

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