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F&F fashion line outperforms at Tesco over Christmas

Published
today Jan 12, 2017
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Supermarket results stories aren’t always the most interesting news for the fashion sector but at the moment, with clothing helping to drive their sales, they take on a new importance.

On Wednesday Sainsbury’s hailed its Tu Clothing success and on Thursday it was Tesco’s turn.


Seasonal clothing did well at Tesco's F&F at Christmas



The UK’s biggest supermarket, and one of the world’s biggest retailers, said that it had a good autumn season and Christmas and its F&F fashion line was a big help.

First the numbers: in Q3, the 13 weeks to November 26, group like-for-like sales rose 1.5%, UK like-for-like sales sales rose 1.8%, while international like-for-were up 0.6%, building on last year's strong performance and reflecting a more competitive environment in Poland.

In the seven weeks to January 7, group like-for-likes were up 0.3% and the UK up 0.7% and during that period, the retailer said it saw a strong performance in clothing and toys, with sales up 4.3% and 8.5% respectively.

F&F clothing “outperformed the market” with impressive 4% like-for-like sales growth over the Christmas period.  Within this, seasonal clothing was particularly popular with sales up over 40% year-on-year.  

Supermarkets are increasingly relying on general merchandise categories, including clothing, to drive growth in a market where their foods ops are hampered by price pressures.

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