×
464
Fashion Jobs
ADIDAS
Senior Specialist - Finance Operations fp&a
Permanent · CHENNAI
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
Translated by
Susan Spies
Published
Jul 25, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Esprit restructures its marketing division

Translated by
Susan Spies
Published
Jul 25, 2017

Back in April, Vincent Jeanniard already joined the Esprit fashion group as Head of Global Marketing. The 46-year-old executive is leading the fusion of the company’s brand and go-to-market marketing teams into one department. The move is intended to ramp up Esprit’s marketing efforts and make them more dynamic to be able to react more quickly to customer needs and a younger target group. The fusion is also part of the restructuring program Esprit has rolled out to fight its recent decline in sales.

Vincent Jeanniard, SVP – Head of Global Marketing - Esprit


“Vincent and the merged team will be responsible for the development and implementation of the marketing strategy and activities across all departments, markets and channels," the company said in a statement.
 
Vincent Jeanniard has held various positions in the global brand and marketing sector, especially executive roles in the beauty and fashion industry. Most recently Jeanniard was vice president of Burberry Beauty in London. Between 2006 and 2013, he worked as a general manager in the beauty industry for companies like Christian Dior in the UK and Ireland, L'Oréal Luxury Division in Brazil and Shu Uemura in Tokyo.

He will be assisted by Rob McIntosh, who will join the brand as Chief Brand Officer on 1 August 2017 and a member of the Executive Management Team (EMT) at Esprit. McIntosh has already worked in various creative positions for major brands such as Apple, J.Crew and BMW. Most recently, he was Head of Experience Design at AKQA London, an innovative creative agency. 


Rob McIntosh, Chief Brand Officer - Esprit


Rob McIntosh is to support Esprit in the "targeted rejuvenation of the brand and the image," to reach a new generation and target group of Esprit customers.
 
Esprit Holdings Ltd. currently operates 6,137 stores in 40 countries. Its recent sales posted a double-digit loss when adjusted for exchange rates, which management says will continue unchanged in the fourth quarter as well. Further changes under the restructuring plan include the closure of unprofitable stores, the reduction of advertising measures, price reductions and streamlining of operating costs. Esprit’s headquarters are located in Ratingen near Düsseldorf, Germany and in Hong Kong. The brand will be celebrates its 50th anniversary in 2018.

 

Copyright © 2022 FashionNetwork.com All rights reserved.