Published
Oct 14, 2009
Oct 14, 2009
Esprit opens its new flagship in Hong Kong
Published
Oct 14, 2009
Oct 14, 2009
Esprit is hoping to make a big event of the grand opening of its brand new flagship in Hong Kong on Thursday 15 October.
Esprit flagship in Hong Kong |
Designed by German architectural firm Corneille Uedingslohman, the 1000 metre square concept store makes a striking first impression with its store-front. Bright and pixellated, the fronting is made up of a collection of luminous panels in the brand’s colours.
Esprit flagship in Hong Kong |
Once in the store, the interior has the aim of taking the shopper time-travelling through the brand’s heritage. “‘Back to the Future’ is the theme of this look which is giving life to the brand’s values,” a spokesperson explained. “It has freshness, youth, spontaneity and a sporty character that you can feel as soon as you enter the store.”
By Jonathan Fulwell (Source: Matthieu Guinebault)
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