Emilio Pucci takes its 'bikini bar' on tour

By

Lucile Deprez

Translated by
Erin Floyd

Published
May 29, 2017

LVMH's Italian luxury label, which has been helmed by Jopehus Thimister since the departure of Massimo Giorgetti, has selected an original concept to promote its swimwear line.

Emilio Pucci set up its bikini bar in Cannes on May 16, kicking off the festival with a pink and turquoise beach-hut-style space, dedicated solely to swimwear, inside its boutique.

The exclusive collection comprises 19 signature Emilio Pucci prints which have been given names such as Ranuncoli, Lance, Libellula, Labirinto and Gazelle, amongst others.

The 'bikini bar' will head for the Mediterranean at the end of the festival on May 28, and will tour stores in Lebanon, Greece and Italy, stopping over in Beirut, Capri Mykonos, Taormine, and Saint Tropez, finishing its trip in Porto Cervo on 13 August.