A range of ready-to-wear and accessories designs are on display via a special website to highlight the first Emilio Pucci collection from new Creative Director Massimo Giorgetti.

Giorgetti joined the Florentine fashion house in March and this first collection has been named "The Pilot Episode."

Energy, ease and speed are keywords for the feathery line.

Visitors to the Emilio Pucci minisite are being encouraged to make an early outfit purchase with the incentive of a limited edition white t-shirt signed "Emilio Pucci," the garment referencing Giorgetti's blank canvas concept pitch.