Elite partners with Coty in fragrance deal
Already having a presence in the makeup, nail and hair care markets, the international modeling agency Elite has just signed a partnership agreement with Coty for the development and marketing of a fragrance line.
Casting during the Elite Model Tour 2011
Consisting of four distinct fragrances, the Elite fragrance line is "takes inspiration directly from the world of fashion, beauty and modeling," with each fragrance "capturing the spirit of the modern woman," said Cristian D'Ippolito, CEO of Elite World.
Scheduled for January of the coming year, the line is expected to launch on a global scale. Teams are in the process of working on a major media campaign as well as a collaboration with the International Elite Model Look contest.
As for Coty, its portfolio of widely distributed brands continues to grow and currently includes: Adidas, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Halle Berry, Heidi Klum, Kate Moss, Kylie Minogue, Lady Gaga, Pierre Cardin, Playboy, Rimmel, Tonino Lamborghini, and so on.
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