Disney links with Yoox for fashion and lifestyle e-store
E-tailer Yoox has linked up wth Disney and a number of major brands to launch an online fashion and lifestyle store on the Yoox platform for the US entertainment brand.
The new e-store is accessible from the Yoox.com homepage and offers the latest brand and designer collaborations based on product brands from The Walt Disney Company, Disney Pixar, Star Wars and Marvel.
The offer includes clothing, accessories footwear and a number of other product categories.
Francesca Gianesin, vice-president of Fashion & Lifestyle at The Walt Disney Company EMEA said the collaboration “is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through Yoox we are now delivering it."
Labels signed up to the store include Olympia Le Tan's with clutch bags inspired by Alice in Wonderland, Kenzo with sweaters featuring Jungle Book characters, Nixon, which is offering Star Wars watches, and Vans, which has created shoes inspired by Toy Story.
The two companies will add new collections over the next few months with Yoox saying that Disney has been a pioneer in launching capsule collections.
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