Disney launches YouTube series Destination: Disney Style
today Aug 8, 2016
Disney has just launched Destination: Disney Style, a five-part YouTube series that examines the fashion of certain Disney characters. Each part is filmed at a different location: Tokyo, Shanghai, New York City, London, and Los Angeles.
Disney is expanding the way it connects with fans by leveraging YouTube, which has taken off with millenials. The first video aired on YouTube on August 2. It explored Tokyo street style and featured the Harajuku Girls incorporating Disney into their Tokyo street style looks.
On August 9, the second part explores Shanghai Fashion Week. The New York video will air on August 16 and take a look at the Mickey Mouse Disney x Coach collection. London Calling will air the following week, and celebrates the launch of the Disney x Cath Kidston collection as well as British street style. The last in the five part series airs on August 30 and offers an early look at the upcoming Disney•Pixar x Forever 21 collection.
Josh Silverman, EVP Global Licensing at Disney Consumer Products and Interactive Media, stated: "Fashion and pop culture collide in such creative ways, and it's incredible how fans infuse their favorite Disney characters into daily looks to make a truly personal style statement."
Disney Consumer Products and Interactive Media (DCPI) is the business segment of the Walt Disney Company. DCPI uses digital technology and innovative physical products to increase engagement by bringing stories and characters to life.
Established in 2013, Disney Style quickly gained popularity and now has has quickly amassed a social footprint of more than 1.8M, with 1.7M unique monthly viewers to the Disney Style blog as the ultimate destination for everything Disney fashion, lifestyle, shopping, celebrity news and beauty.
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