×
495
Fashion Jobs
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales -Koppal And Gadag
Permanent · Koppal
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales -Gadwal
Permanent · Gadwal
URBAN AVENUES LLP
Immediate Joiner in Real Estate Sales Executive/ Sales Manager
Permanent · Noida
OPPO
Area Sales Manager _Asm up East
Permanent · Jhansi
OPPO
Area Sales Manager _Asm up East
Permanent · Jhansi
INDIA SHELTER FINANCE CORPORATION LIMITED
Area Branch Manager
Permanent · Chennai
JOB INDIA
Area Sales Manager- Operations (Garment Retails)
Permanent · Gurugram
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Merchandising Manager/Quality Manager - Garments Manufacturing Company
Permanent · Bhiwandi
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Officer Hrbp / Business HR For Garment/Textile/Apparel Industry
Permanent · Bengaluru
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Mumbai
Permanent · Bengaluru
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Rajahmundry
Permanent · Rajahmundry
ZYDUS WELLNESS
Zydus Wellness - Factory Manager - Sikkim Plant
Permanent · Atlanta
ANUSHÉ PIRANI
Social Media & Fashion Communications
Permanent · MUMBAI
HARSH CLEAN DHAN PVT. LTD
Area Sales Manager (Modern Trade Sales) For North East
Permanent · Guwahati
RANDSTAD INDIA PVT LTD
Area Sales Manager (Consumer Durable Industry)
Permanent · Mumbai
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
SHOP LUNE
Digital Marketing Specialist
Permanent · MUMBAI
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
Published
May 26, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel fighting against counterfeiting to affirm its position as a premium brand

Published
May 26, 2015

Since the arrival of Nicola Formichetti as Diesel's creative director, the Italian brand has been ardently defending its position as a premium brand. Part of this process has been a focus on the "Reboot" programme. An approach that hasn't exactly been easy given the significant revenue generated in the past by traditional multibrand denim retailers.

Diesel is fighting against counterfeiting - Diesel


The brand, under the guidance of its CEO, Alessandro Bogliolo, explained that it has made some major changes in its wholesale distribution in a move to affirm its desire to move its positioning to a higher end. It has thus closed several accounts, cutting off 85 million euros in revenue. "We didn't hesitate in making such a radical decision for a single second," asserted the CEO. "After 37 years of success, Diesel needs to detox to become stronger and stimulate organic growth in the direction identified by this new path."

In this spirit, the brand explains that at the same time it has taken on a fight against the problem of counterfeits, creating a platform bringing together all the expertise on this topic to better handle the issue at the global level. Its approaches and collaboration with the administrative and customs services of various countries seem to be bearing their fruit. 

Diesel highlighted that it has finally won its 23-year legal battle to have its rights for the brand recognised in Indonesia.

In New York, it took legal action with the United States Court of Appeals against 83 sites that were selling counterfeit products and using the Diesel name in their domain. It also specified that it managed to have 3,346 stores closed, sent 4,000 cease and desist letters, and eradicated 19,000 sites from Google. It estimates that it prevented 700,000 visits to these sites via its actions.

In Europe, the brand announced that in Portugal authorities had 290,000 counterfeit underwear items withdrawn from the market.

It also specified that customs are seizing an increasing number of counterfeits arriving from China: 60,000 in 2013 and 75,000 in 2014.
 

Copyright © 2021 FashionNetwork.com All rights reserved.