×
458
Fashion Jobs
RANDSTAD INDIA PVT LTD
Area Sales Manager (Consumer Durable Industry)
Permanent · Mumbai
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
ACCELERATE SOCIAL WELFARE FOUNDATION
Area Sales Manager
Permanent · Noida
VR INDUSTRIES PVT. LTD
Area Sales Manager
Permanent · Chennai
G.R. BATHLA & SONS
Marketing Executive/Area Sales Manager
Permanent · Ludhiana
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Cutting Manager/Production Head - Garments Industry
Permanent · Bhiwandi
KALPA ELECTRIKAL PVT. LTD
Hiring For Production in Charge/ Manager (8-15 Yrs Exp)
Permanent · Bengaluru
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
By
Reuters
Published
Jun 30, 2010
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel banned from using "offensive" ads

By
Reuters
Published
Jun 30, 2010

LONDON (Reuters) Fashion label Diesel has been banned from using two adverts showing young women which a standards watchdog said were likely to cause serious offence.

Diesel
www.diesel.com

The first shows a woman holding open the waistband of her bikini bottoms and taking a picture of her groin as a lion prowls behind her.

In the second, a woman stands on a step ladder whilst lifting up her top to expose herself to a security camera.

Both carry text saying: "smart may have the brains but stupid has the balls. Be stupid. Diesel."

The Advertising Standards Authority (ASA) said on Wednesday 33 complainants had said the ads were offensive, unsuitable to be seen by children and encouraged anti-social behaviour.

Diesel responded that the ads intended to show femininity in a different, unique way.

It said in a statement: "the posters portrayed a very strong and unexpected image of femininity, aligning it with typically masculine themes such as the lion and that the confident behaviour in the combination with the use of the text 'stupid has the balls' described her way of thinking."

It said neither showed any "provocative nudity beyond the usual amounts shown in many swimwear, sportswear or lingerie ads."

Whilst the ASA acknowledged that the posters did not show any full frontal nudity, it decided that they contained sexual undertones that were likely to be seen by children.

It said of the surveillance camera ad: "We considered that the image portrayed socially challenging actions that might be attractive to younger consumers who would be interested in the youthful and edgy fashion range and might encourage behaviour that was anti-social or irresponsible."

The ASA said the second poster with the lion is "likely to cause serious offence to many adults."

(Reporting by Chloe Wells; Editing by Steve Addison)

© Thomson Reuters 2021 All rights reserved.