Diane von Furstenberg unveils new look and logo

By

Obi Anyanwu

Published
Jan 16, 2017

Diane von Furstenberg debuted a new look and logo on social media this week. The New York City-based fashion label took to Instagram to unveil its new logo with three colorful videos.

The company shed its refined image and ditched its ‘initials’ logo and branding for a trendier full name logo. The website was also updated to feature full-size images and videos. DVF's new look coincides with the launch of Creative Director Jonathan Saunders’ first collection.
 
The Scottish designer joined Diane von Furstenberg in 2016 after shutting down his eponymous label. He replaced Michel Herz as Creative Director following his departure from the company after two years.

The branding change also comes after the departure of Paolo Riva who stepped down as CEO in November. He joined the company in 2015 after serving as VP, Apparel and Merchandising at Tory Burch.
 
Saunders’ first fall collection for Diane von Furstenberg will debut at NYFW on Sunday, February 12.