Desigual taps Jean-Paul Goude for Spring Summer 2018 collection
Desigual has hired French visual artist, filmmaker, and illustrator Jean-Paul Goude as a creative collaborator under the title of Creative Director, making the announcement ahead of the Spring Summer 2018 season.
Goude, best known for his fashion illustrations and his work for Esquire Magazine, joins the Spanish brand as its first Creative Director, responsible for overseeing all visual elements of the Desigual brand, from product development to marketing, as well as all events to be organised as part of fashion week.
His debut as creative director will take place during New York Fashion Week on 7 September 2017, where he will present the first collection styled and selected by him. While he is more of an editor than a designer, the New York show will also feature pieces from a capsule collection designed by him.
The show will demonstrate Goude’s creative vision for Desigual, and will mark his arrival to the brand as creative director for the Spring Summer 2018 season. “I like challenges and helping Desigual on the process of updating its image while keeping faithful to its DNA it is extremely exciting. I hope I will be up to the task,” said Goude in a statement. The French artist was behind Kim Kardashian’s ‘Break the internet’ cover for Paper Magazine in 2014.
The company hopes the partnership with Jean-Paul Goude will spearhead Desigual’s transformation process, which was launched in 2015.
Including the creation of ads for some of the world’s most important brands, collaborating with prestigious magazines and teaming up with famous artists, his reputation strengthens Desigual’s aim to become a more diverse, dynamic brand with an unrivalled customer service.
“This artistic collaboration with Jean-Paul Goude signifies a step forward in Desigual’s desire to permit talent from myriad disciplines to contribute to—and enrich—the diversity of the brand by way of their unexpected works,” said David Meire, Desigual’s COO.
Desigual has a presence in 100 countries and employs over 4,600 people worldwide. The company has more than 500 directly-operated stores, including an online store, exclusive spaces within shopping malls and multi-brand concessions, where it sells womenswear, menswear, children’s clothing, accessories, shoes, a homeware line, sportswear and beauty products.
Owned by Eurareo, Desigual ended the first half of 2017 with sales of 378 million euros, representing a 9.6% increase on the same period the previous year.
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