×
973
Fashion Jobs
AIRTEL
Territory Manager - Gulbarga
Permanent · Aland
MARTIN & HARRIS LABORATORIES LTD
Manager-Production
Permanent · Roorkee
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Khandala
Permanent · Lonavala
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Vadodara
Permanent · Vadodara
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bharuch
Permanent · Bharuch
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Nasik
Permanent · Nashik
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gangtok
Permanent · Gangtok
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gondal
Permanent · Gondal
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Rajsamand
Permanent · Rajsamand
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Patna
Permanent · Patna
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Kolhapur
Permanent · Kolhapur
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Vapi
Permanent · Vapi
PAPERGRID INDUSTRIES
Area Manager (Sales)
Permanent · Chennai
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bhavnagar
Permanent · Bhavnagar
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Osian
Permanent · Osian
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gaya
Permanent · Gaya
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Igatpuri
Permanent · Igatpuri
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Ramgarh
Permanent · Ramgarh Cantonment
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Puri
Permanent · Puri
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Kota
Permanent · Kota
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Veraval
Permanent · Veraval
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bhuj
Permanent · Bhuj
Translated by
Barbara Santamaria
Published
Jul 27, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Desigual sees first half revenue tumble 14.5%

Translated by
Barbara Santamaria
Published
Jul 27, 2018

Spanish clothing brand Desigual, known for its patchwork designs, has ended the first half of the year with revenue of 323 million euros, down 14.5% on the same period in 2017.

Miranda Makaroff x Desigual - Desigual


According to the company backed by Eurazeo, the results are “due to sales weakening in the markets where it operates”, a downward trend that had already appeared in the previous year, as well as the launch of a new strategy that involved reviewing the product and store estate and building a new brand image.

The transformation and restructuring plan was kicked off three years ago and is expected to complete by 2020. A crucial part of this strategy is the review of the store portfolio, which has led to the closure of 50 Desigual stores around the world. The company founded by Swiss entrepreneur Thomas Mayer had 500 locations by the end of the first half of 2018, compared to 552 in 2015.

Also part of the 2020 strategy is the brand’s e-commerce platform, with the company trying to boost its online channel to offer a better and more integrated customer experience. In this effort, its latest capsule collection with Christian Lacroix launched exclusively online. As for its expansion, Latin America has emerged as a priority market after reporting “positive numbers”, the brand said.

Founded in Barcelona in 1984, Desigual currently has a presence in 100 countries across eight product categories, including women’s men’s and childrenswear, accessories, footwear, living, sportswear and beauty. The company has seen its sales continue to fall since Eurazeo acquired a 7.4% stake in the business in 2014.

Copyright © 2022 FashionNetwork.com All rights reserved.