Desigual posts a sales increase of over 23%
For the moment, Desigual continues to make progress toward reaching the one billion euro mark for revenue. During the first six months of the year, the Spanish brand, which recently attracted investment from Eurazeo, saw its total sales jump by more than 23% to 452 million euros. Its net income, meanwhile, jumped by nearly 48% to 66.4 million.
The company from Barcelona, in which the French investment company holds a 10% stake, says the increase is in part due to its international expansion. The brand celebrated 45 new openings of stores and franchises from January to June, with its first openings in Peru, Mexico and Luxembourg. The brand is also expected to shortly launch its first Canadian store in Montreal.
For about a year, Desigual has employed its "D-Shops Desigual Authorized Dealer" concept. Less restrictive than a franchise, the concept is advantageous to retailers who wish to dedicate 80% or more of their floor space to the brand.
It has also permitted Desigual to make its way into small and medium cities. D-Shops have recently been opened in Colmar and St Jean de Luz. Over the last six months, Desigual has opened 46 worldwide.
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