×
170
Fashion Jobs
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
Published
Jun 1, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Deckers strengthens brand portfolio with Koolaburra

Published
Jun 1, 2015

Deckers president Dave Powers has announced the acquisition of the women’s footwear brand Koolaburra. Based in Santa Barbara, not far from Deckers’ offices, which are near to the town of Goleta, California, Koolaburra offers sheep wool- lined boots similar to those offered by Ugg (owned by Deckers). The brand’s range also includes sandals and leather goods.


Boots by Koolaburra


"We plan to quickly reposition Koolaburra over the next 12 months to enter the mid-tier market. This is a highly strategic acquisition for us that will allow us to compete in this market while maintaining the premium positioning of our UGG bran," said Dave Powers in a conference calling discussing Decker’s 2014/2015 fiscal results.

Koolaburra, whose sheep-lined boots are slightly cheaper than Uggs (about 140 euros, as compared to 160 euros for a lower stems Ugg model), could therefore see its prices fall and its range altered. 

For its 2014/2015 fiscal year, Ugg sales reached 1.35 billion euros, representing more than three quarters of the US footwear specialist’s total sales.

€1 = $1.10/£0.72

Copyright © 2022 FashionNetwork.com All rights reserved.