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By
Fibre2Fashion
Published
Apr 22, 2016
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Deckers appoints O’Donnell president of fashion lifestyle

By
Fibre2Fashion
Published
Apr 22, 2016

Deckers Brands recently announced the appointment of Andrea O’Donnell as president of fashion lifestyle, effective from April 25, 2016.


Deckers Brands recently announced the appointment of Andrea O’Donnell as president of fashion lifestyle.


“We are pleased to welcome Andrea to the Deckers family. Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created fashion lifestyle group. Under Andrea's leadership, we will be able to build upon the Ugg brand's strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra, and drive global growth,” said Dave Powers, president of Decker Brands in a company release.

O’Donnell joins Deckers from DFS Group Limited, a multi-billion dollar retailer majority owned by LVMH, where she served as president, global merchandising. Prior to this, she was the executive director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region across a portfolio of some 500 brands.

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes Ugg, Teva, Sanuk, Hoka One One, and Koolaburra. (HO)

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