×
316
Fashion Jobs
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
Published
Jul 27, 2010
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Debenhams thank unlikely fashion icon for outdoor wear trends

Published
Jul 27, 2010

Debenhams has revealed the world's most unlikely fashion icon, as the grumpy and notoriously badly dressed hill walker, Alfred Wainwright becomes the driving force behind a new dress code appearing on British streets.

Debenhams
Alfred Wainwright

Alfred Wainwright's famous Lake District guides appears to have inspired so many to follow in his footsteps that niche, all-weather clothing styles have made the giant leap from crag edge to the catwalk, according to fashion store Debenhams.

Demand for hiking style jackets, trousers, t-shirts, socks, rucksacks and boots has soared over the last two years following a series of television and radio programmes about Wainwright and his life.

Debenhams Director of Menswear Buying, Paul Baldwin, commented: "We're calling it 'Wainwright Chic'. Men and women have fallen in love with the rugged outdoor image the hill climbing clothing style portrays, and want to wear it every day.

"At one time, these specialist clothes would have been bought only by long distance hill walkers and mountaineers.

"Now, however, you're more likely to see them worn on the streets of Kensington and Chelsea than Scafell or Grisedale Pike."

Debenhams' offers various ranges of outdoor clothing including Maine New England, Columbia and Helly Hansen.

Debenhams
www.hellyhansen.com


The greatest irony is that Wainwright himself had a somewhat eclectic taste in men's clothing. However a series of television programmes - including a recent series presented by glamorous Julia Bradbury - have transformed Wainwright's image to iconic status.

Rucksacks are now just as acceptable as briefcases in business meetings, and trousers convertible to shorts with the flick of a zip have become standard issue summer leisure wear. Hiking boots pass unremarked upon in the City, and weather proofed anoraks with specialist mountaineering accessories appear regularly on school runs and shopping trips.

Paul Baldwin said: "The style is just as popular with women, which perhaps reflects the increasing number of women who also feel they too have a mountain to climb."

By Rosie Hart

Copyright © 2023 FashionNetwork.com All rights reserved.