David Beckham has been tapped to be the face of Biotherm's men's line, which will include a new skin-care collection co-created by the global style icon.

In addition to fronting the brand's Biotherm Homme brand including their best-selling Aquapower Gel moisturizer and Force Supreme range, Beckham will help develop a new grooming and skin care line.

It's not the first beauty collaboration for the former professional soccer player, who has gone on to parlay his fame into a plethora of endorsement deals worth more than a hundred million over the years.

In 2005, Beckham partnered with Coty to launch his first fragrance Instinct.

The Biotherm Homme collection is set to hit market in 2017.