CWF to launch third brand
Following the spring 2013 launch of Billieblush, aimed at girls aged 0-12, and Billybandit for boys aged 2 to 12, Children Worldwide Fashion (CWF) is set to launch its third brand next spring. Dubbed “Carrément Beau”, the fall-winter 2014/15 collection will be aimed at children aged 0-12.
And while Billieblush and Billybandit - which will be offered in their own, exclusively dedicated Parisian store in February - share a rather fantastical style, Carrément Beau will focus more on updated classics, positioned in a slightly more premium segment. With its name and range (skirts, cardigan…), which come in shades of pigeon blue, honey and green, the brand certainly seems to be targeting a more international clientele looking for French style.
The Carrément Beau collection will be released in stores, online and in multibrands in Europe and abroad.
In 2013, CWF, which specializes in licenses for premium childrenswear (Burberry, Chloe, Little Marc Jacobs…), generated a turnover of 160 million euros and expects to reach 180 and 200 million euros in 2017, 20% of which it intends to generate via its own brands.
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