Crocs launch Crocband Platform Clog collection in India
Colorado-based footwear company Crocs Inc launched the Crocband Platform Collection for the Fall/Holiday 2018 season in India on August 1.
The Crocband Platform Collection includes a 1.5-inch platform sole across four key colorways, including Black/White, Light Gray/Rose, Black/Black, and Blossom/White. It will also have pivoting heel straps and deeper heel cups for a secure fit.
The Crocband Platform Collection will be expanded to flips and slides for the Spring/Summer 2019 season. The new collection is available on crocs.com and at select stores at Rs 3499 ($45) per pair.
Commenting on the new collection, Michelle Poole, Crocs Sr. Vice President of Product and Marketing in a statement said, “The Crocband Platform Collection gives Crocs the chance to step outside – and above – our traditional silhouettes and elevate the conversation.”
“Our new Crocband Platform Clogs offer a trend-right option for millennial consumers that want to push their personal style stories forward. We hope that our consumers see the new collection as a way to add a little height – and attitude – to their look without compromising on comfort,” she added.
Crocs currently have around 74 exclusive brand outlets and over 1000 points of sales in the country. It is also available on all leading e-commerce websites. Last year the brand had sold around 1.5 million pairs in the country.
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