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Published
Jul 12, 2018
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Cover Story will open second flagship store at Noida's Mall of India

Published
Jul 12, 2018

Cover Story, the fast-fashion brand by Future Style Lab, will open its second flagship store at the Mall of India in Noida on July 20.

Cover Story will open its second flagship store at the Mall of India in Noida on July 20


The new Cover Story flagship store covers 1,420 square feet and is situated on the mall’s ground floor. It will open with the both the brand’s spring/summer 2018 and autumn/ winter 2018 collections, which have been designed in London. The brand’s latest collection is inspired by a narrative of two best friends who are confident and adventurous and has nine main themes.

Over the course of the past year, Cover Story has been expanding throughout India with an array of store openings. In March, the brand opened in Mumbai and in February the brand opened its doors in Gurugram. Other store openings include in Kolkata, Surat, Chennai, Coimbatore, and Kochi. The brand has also been opening shop-in-shops in multi-brand boutiques such as Iconic, Central, and Kapsons.

Cover Story was launched by Future Style Lab in 2016. Future Style Lab is owned by Kishore Biyani and is a subsidiary of Future Group. The business is based in New Delhi.

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