As part of its ‘Authentic Alchemie’ collection, Cordura brand has unveiled its latest softened strength Cordura Denim 'Infinity' fabric which features Lenzing’s Tencel fibres.

According to the brand, 'Infinity' fabrics are perfected to integrate the best of softness with strength; fashion and function; and durability with definition.

"By blending Cordura and Tencel fibres, we build products to be comfortable and last and we are designing for durability and creating jeans that feel great,” Omer Ahmed, director at Artistic Milliners stated.

"Artistic Milliners continues to impress with its denim innovations, tracking flawlessly with what today’s consumer is searching for,” said Cindy McNaull, global Cordura brand and marketing director.

“They go beyond just traditional heavy denims, migrating to denims that can sit effortlessly with you throughout the day, wherever you may go," she added.

“Our mill partner, Artistic Milliners by blending these fibres, has been able to take performance denim to another level," Tricia Carey, director of global business development at Lenzing Fibers Inc said.