Converse partners with Bershka for a nostalgia-laden capsule collection
Classic footwear brand Converse has collaborated with Spanish retailer Bershka for an exclusive line of sneakers and apparel. The collaboration launched today and is available in a selection of Bershka stores and online, including at Asos, Zalando and SSG.com.
The Converse x Bershka capsule features the signature high tops in four new tartan and repeat logo prints, ranging in the colors black, white, camel and red; and complementary outfits designed by Berhska.
Inspired by the Converse sneaker's re-invention throughout the decades since its debut, Bershka said its designs were made to evoke different iconic trends in history: a burgundy tracksuit, a corduroy smock, a double-breasted tartan jacket and a denim jumpsuit.
Converse first began selling its shoes in 1917, gaining notoriety as a sports shoe in the 1920s when basketball star Chuck Taylor began to wear and sell the brand. The shoe later adopted a long-lasting association with rebelliousness when Rebel Without a Cause actor James Dean was seen wearing the shoe. From that point on, the sneaker became a favorite of several poster-children of defiance, like The Ramones and Kurt Cobain.
Converse was purchased by Nike in 2003, and continues to be sported by celebrities like Beyoncé and Rihanna.
Bershka, an Inditex-owned brand created in 1998, manages over 1,000 stores in over 70 markets and targets a millennial customer.
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