Converse partners with Bershka for a nostalgia-laden capsule collection
today Sep 6, 2018
Classic footwear brand Converse has collaborated with Spanish retailer Bershka for an exclusive line of sneakers and apparel. The collaboration launched today and is available in a selection of Bershka stores and online, including at Asos, Zalando and SSG.com.
The Converse x Bershka capsule features the signature high tops in four new tartan and repeat logo prints, ranging in the colors black, white, camel and red; and complementary outfits designed by Berhska.
Inspired by the Converse sneaker's re-invention throughout the decades since its debut, Bershka said its designs were made to evoke different iconic trends in history: a burgundy tracksuit, a corduroy smock, a double-breasted tartan jacket and a denim jumpsuit.
Converse first began selling its shoes in 1917, gaining notoriety as a sports shoe in the 1920s when basketball star Chuck Taylor began to wear and sell the brand. The shoe later adopted a long-lasting association with rebelliousness when Rebel Without a Cause actor James Dean was seen wearing the shoe. From that point on, the sneaker became a favorite of several poster-children of defiance, like The Ramones and Kurt Cobain.
Converse was purchased by Nike in 2003, and continues to be sported by celebrities like Beyoncé and Rihanna.
Bershka, an Inditex-owned brand created in 1998, manages over 1,000 stores in over 70 markets and targets a millennial customer.
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