Cole Haan partners with Mountain Hardwear for ZerøGrand Outerwear
Cole Haan on Tuesday announced a multi-season partnership with Mountain Hardwear, a high-end performance apparel and gear brand, to create the ZerøGrand Outwear collection.
The ZerøGrand collection launches with 6 outerwear pieces and one backpack style. Each style, which includes the men’s ZerøGrand Commuter Jacket, Trench Coat and Motoring Coat and the women’s ZerøGrand Funnel Parka, Down Jacket and Metro Coat, is made with Mountain Hardwear performance fabric technologies that are suited for the mountains and the city. Some fabrics include Mountain Hardwear’s Dry.Q Stretch Ozonic, a lightweight, durable and 100% waterproof fabric; Q.Shield, a water-resistant 800-fill down; and Thermal.Q Elite, the warmest synthetic insulation available.
“This partnership is built on a common understanding of style and innovation. Our ZerøGrand footwear is the pinnacle expression of the kind of elegant innovation Cole Haan is famous for. When we wanted to marry our style sensibility with the very best in engineered garments, we went to Mountain Hardwear,” said David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “Our consumers are looking for style and functionality without sacrificing one over the other. We worked together to create a revolutionary line of smart products for everyday needs,” he concluded.
“Our designers usually solve problems to save lives and maximize experience for outdoor athletes. With Cole Haan, we were presented with a different problem: how do you keep a hard-driving, fast moving urban explorer warm, dry and protected without slowing them down or asking them to compromise style,” says Robert Fry, Global Director of Product Merchandising and Design at Mountain Hardwear.
The collection is rounded out with an umbrella, water bottle and pen made in partnership with brands Blunt, S’well and Fisher Space Pen, respectively, and footwear and handbag collections.
The ZerøGrand collection is available now at Cole Haan stores, the Cole Haan website and direct-to-consumer through Mountain Hardwear.
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