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Chloé to inaugurate grand new Parisian home in July

Translated by
Nicola Mira
Published
today May 2, 2017
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Chloé is busy with a spate of initiatives this year, starting with the inauguration of its grand new `Maison Chloé´. The French luxury label lead by Geoffroy de la Bourdonnaye has been working for over a year on this ambitious project. The Richemont group's label told FashionNetwork that the new multi-purpose space dedicated to all things Chloé will open in early July, at the start of the Paris Haute Couture Week.


Chloé's last catwalk show byClare Waight Keller - © PixelFormula

 
Chloé's new home will be located inside a XXth century building next to its Parisian headquarters in avenue Percier. It will host the label's archives, a series of showrooms, a photo studio and a hall that will be used as a venue for Chloé's catwalk shows as well as for exhibitions, to make the label's history and range of creations known to the general public.
 
In parallel, the fashion label continues to expand worldwide. It has recently opened its first store in Singapore, inside the Marina Bay Sands hotel complex, at 2 Bayfront Avenue. In June, Chloé will open a second store in London after the one in Sloane Street, and also a store in Tokyo.

In other words, 2017 is set to be an ebullient year for Chloé, which last March replaced Creative Director Clare Waight Keller with Natacha Ramsay-Levi. The latter will present her first collection for Chloé at the next Spring/Summer ready-to-wear Fashion Week in September.

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