Following on the heels of Sofia Sanchez de Betak's modelling stint this summer, Veronika Heilbrunner, the former Style Editor at Harper's Bazaar Germany and founder of the online magazine "hey woman!", has struck a pose for Chloé's 2015 Snow collection.

A front-row regular, a friend of the Chloé design house and a snowboard enthusiast, Veronika Heilbrunner has everything it takes to embody this new collection which encourages us to travel to snowy peaks.

"As a snowboard fan, Veronika is the perfect example of life as we see it at Chloé: cosmopolitan and independent", says the fashion house.

The model-for-a-day does not take to the slopes, but rather we see her indoors in a cozy mountain chalet symbolizing the spirit of the collection.

Photographed by Annemarieke van Drimmelen, the campaign focuses on a sports-inspired ready-to-wear line, which is retro in parts. This translates into padded parkas in shearling, streamlined suits, ski-pants, cashmere knitwear, and après-ski boots adorned with fur. The perfect get-ups for facing the winter.

The collection consists of two ranges in different color palettes: one with shades of navy, white and red, and the other in beige, beige-pink and caramel tones.

Chloé is also showcasing three versions of its Georgia bag in padded leather.

The pieces go on sale this Thursday, October 15 in Chloé stores and on Net-A-Porter.