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By
AFP-Relaxnews
Published
Mar 23, 2016
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Chanel turns gender sterotypes on its head with Boy Chanel fragrance

By
AFP-Relaxnews
Published
Mar 23, 2016

Chanel is introducing its new gender-bending fragrance on Thursday, Boy Chanel.


French fashion designer Coco Chanel onboard a plane at the Paris airport in the 1960s ©AFP FILES


The fragrance attempts to do what Chanel's recent fashions have done -- mix the masculine with the feminine to turn traditional gender stereotypes on its head.

This will be Olivier Polge's second fragrance for Chanel's Les Exclusifs line; Polge says he gained inspiration from Gabrielle Chanel's lover and muse, Arthur Capel. Polge's father was Chanel's in-house fragrance creator from 1978 to 2013 and knew Chapel, whose nickname was Boy.

Boy Chanel, the 17th fragrance in the Les Exclusifs line, is a complex blend of lavender, rose geranium, coumarin, moss, lemon, orange blossom, sandalwood and vanilla. It will launch at Paris's Chanel store in the Marais neighborhood on Thursday, with 240 stores expected by June.

The 75ml bottle will retail for 175 euros, with the 200ml available for 200 euros. 
 

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