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Cavalli designs sexy, high-ticket collection for H&M

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AFP
Published
today Nov 6, 2007
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STOCKHOLM, Nov 6, 2007 (AFP) - Swedish cheap'n chic fashion chain H&M launches Thursday, November 8th its latest designer collection, this time created by Italy's Roberto Cavalli who is known for his sexy, feminine creations.


Roberto Cavalli and Halle Berry
Photo : Alfonso Catalano/H&M

The men's and women's collections will be available in selected H&M stores around the world. Some of the articles will also be available online in the Nordic countries, Austria, Germany and the Netherlands.

H&M, created 60 years ago, has become a worldwide success offering a large range of trendy fashions at low prices to attract as many shoppers as possible.

Three years ago it revolutionised fashion for the masses by launching a new concept: signing a top fashion designer to create a special collection for the low-cost chain.

First off was Chanel's Karl Lagerfeld in November 2004, followed by Stella McCartney, Viktor & Rolf and most recently Madonna.

The group has never disclosed the sales revenues for the unique collections, but the special labels have flown off the racks within days.

With Roberto Cavalli, the company is taking yet another bold step, offering several items in a pricier range than most H&M customers are used to, including a pleated gold lame evening dress for 1,998 kronor (216 euros, 313 dollars).

The collection is sexy, wild and chic, with animal prints, sequins, pearls, and sensual cuts designed with the upcoming holiday season in mind.

It includes 20 articles for men, 25 for women, and a selection of lingerie and accessories.

A sneak peak of the collection was presented at a gala event in Rome on October 25, attended by Hollywood glamour queens Sharon Stone and Halle Berry.

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