Capsule and Liberty Fairs to hold Shopify-powered showcase
Capsule and Liberty Fairs’ first New York City show at Jacob Javits Center is set to feature shoppable presentations, featuring designers and brands such as DDugoff, Osklen, Daniel Patrick and Band of Outsiders.
Made in partnership with the CFDA and Frenzy, Shopify’s mobile flash sales app, the presentations will feature a rotating selection of spring 2018 collections during the trade shows on July 17, 18, and 19. Each participating brand will make one item from their collection available exclusively on Frenzy in real time. In addition, Frenzy’s Facebook page will showcase the presentations via livestream and offer access to the product releases.
DDugoff will be the first brand to present on Monday, July 17 from 10:00am to 10:45am, followed by Highsnobiety: Preston Douglas, Openism, Secluded, and Sundae School, then Osklen and finally Daniel Patrick. Day two will consist of Haversack, Arc’teryx Veilance, Band of Outsiders and Necessity Sense, while Lush Network will present on the final day.
The collection presentations are an extension of the official NYFW: Men’s calendar, showing one week after the first day of fashion presentations for the men’s fashion week.
Typically, Liberty Fairs showcases an installation of New York Men’s Day brand collections every season, but NYMD began partnering with Project this year and will continue their partnership this season as well. Capsule and Liberty Fairs will be very close to new NYMD installation at Project this season, because the three trade shows will share the same venue this month.
Project will be held at the Javits Center from July 16 through 18 and Capsule and Liberty Fairs will hold their partnered show from the 17 through 19.
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