Calvin Klein readies new store in Barcelona
The fashion brand is looking to increase its brand awareness in the European retail market with the opening of a new store in Barcelona. The boutique will spread across 150 square meters on 5 Portaferrissa Street.
As part of a strategy to drive brand awareness, Calvin Klein is focussing on refreshing and renovating stores across the globe, as well as rolling out new shops across target markets. Calvin Klein products are currently retailed in more than one thousand countries and its annuals sales exceed $8 billion.
The fashion brand is a member of PVH Group, which is listed on the NYSE and owns Tommy Hilfiger and Speedo. According to PHV’s last quarter results, Calvin Klein accounts for 44% of the group’s sales, of which 58% are generated in the US market and 20% in the European.
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