×
461
Fashion Jobs
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
CURLYFE BIOSCIENCES
Senior Area Sales Manager
Permanent · Ghaziabad
Published
Nov 17, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Calvin Klein launches holiday pop-ups with Amazon Fashion

Published
Nov 17, 2017

Calvin Klein has opened two pop-up shops with Amazon, one in New York and one in LA, offering a holiday shopping experience, featuring exclusive styles of the brand's iconic underwear and jeans, as well as Amazon's Alexa technology.


The LA Calvin Klein x Amazon pop-up - Photo:Owen Kolasinski


The two pop-up shops mark the first time Amazon has collaborated with Calvin Klein in this format. The shops will feature a full assortment of men's and women's Calvin Klein underwear and loungewear with exclusive product for sale. Online, Amazon will offer an expanded assortment of Calvin Klein denim and underwear.

Shoppers will be able to customize their purchases with in-store embroidery and will then be able to either purchase product directly in store or have it shipped.

Cheryl Abel-Hodges, head of Calvin Klein Underwear and President of The Underwear Group (PVH) said, “It is our goal to deliver an immersive and content-driven shopping environment to the consumer."

The pop-up shops will also feature Amazon's Alexa technology. Customers will be able to ask Alexa questions about the products on sale and request to change the lighting or music in the fitting rooms.

In addition to customization bars, the pop-up shops will encourage customers to create social media content on site. Customers will be able to share their unique content through social media, and a lounge area will encourage collaboration between shoppers in the bi-coastal locations through Amazon's Echo Show. Model and entrepreneur Karlie Kloss and comedian and author Lilly Singh will also attend special brand events. 

Michelle Rothman, VP of Amazon Fashion, called the pop-up shops a fun and interactive way to connect consumers to the product. Rothman added that the holidays are one of the most important shopping times for Amazon's customers.

The LA Calvin Klein x Amazon Fashion pop-up is located in Santa Monica at 1444 Third Street Promenade. The NY pop-up is located at 545 Broadway on SoHo. The pop-up shops are open now through December 31.

Copyright © 2022 FashionNetwork.com All rights reserved.