×
155
Fashion Jobs
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR

Calvin Klein launches holiday pop-ups with Amazon Fashion

By
Published
today Nov 17, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Calvin Klein has opened two pop-up shops with Amazon, one in New York and one in LA, offering a holiday shopping experience, featuring exclusive styles of the brand's iconic underwear and jeans, as well as Amazon's Alexa technology.


The LA Calvin Klein x Amazon pop-up - Photo:Owen Kolasinski


The two pop-up shops mark the first time Amazon has collaborated with Calvin Klein in this format. The shops will feature a full assortment of men's and women's Calvin Klein underwear and loungewear with exclusive product for sale. Online, Amazon will offer an expanded assortment of Calvin Klein denim and underwear.

Shoppers will be able to customize their purchases with in-store embroidery and will then be able to either purchase product directly in store or have it shipped.

Cheryl Abel-Hodges, head of Calvin Klein Underwear and President of The Underwear Group (PVH) said, “It is our goal to deliver an immersive and content-driven shopping environment to the consumer."

The pop-up shops will also feature Amazon's Alexa technology. Customers will be able to ask Alexa questions about the products on sale and request to change the lighting or music in the fitting rooms.

In addition to customization bars, the pop-up shops will encourage customers to create social media content on site. Customers will be able to share their unique content through social media, and a lounge area will encourage collaboration between shoppers in the bi-coastal locations through Amazon's Echo Show. Model and entrepreneur Karlie Kloss and comedian and author Lilly Singh will also attend special brand events. 

Michelle Rothman, VP of Amazon Fashion, called the pop-up shops a fun and interactive way to connect consumers to the product. Rothman added that the holidays are one of the most important shopping times for Amazon's customers.

The LA Calvin Klein x Amazon Fashion pop-up is located in Santa Monica at 1444 Third Street Promenade. The NY pop-up is located at 545 Broadway on SoHo. The pop-up shops are open now through December 31.

Copyright © 2019 FashionNetwork.com All rights reserved.