Cadini signs Nargis Fakhri as brand ambassador
Italian fashion brand Cadini has signed actress Nargis Fakhri as its brand ambassador in India. The actress will be the face of Cadini’s soon to be launched ‘Power of Presence' campaign in the country.
Cadini previously entered the Indian market through a joint venture with leading textile firm Siyaram Silk Mills, which owns the rights to manufacture and market Cadini brand in India.
Explaining the rationale on choosing Nargis for a men’s brand, Ramesh Poddar Managing Director, Siyaram in a statement said, “The decision to sign Nargis Fakhri as Cadini’s brand ambassador was arrived at after a lot of internal debate and discussion, and is based on a consumer purchase behaviour research commissioned by us. The results were not very surprising; women play the most crucial role in grooming men in their life. Women are found to be more creative, innovative & progressive in their outlook which makes them a better judge of fashion.”
“This became a strong reason for us to position our brand from a woman’s perspective. Nargis Fakhri was the obvious name to represent today’s modern woman because she is intelligent, stylish & a fashion icon whose power of presence matches with the brand’s message,” added Poddar.
Fakhri said, “Cadini has always charmed me with their fabrics, design & ensemble men’s collection. I am grateful to Cadini that they have chosen me to promote their brand.”
Cadini was founded in 1970 in Florence, Italy, as a manufacturer of men's garments and accessories.
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