×
241
Fashion Jobs
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
MINIVEL SERVICES
Area Sales Manager - Insurance Company
Permanent · Bengaluru
POLYCAB
Area Sales Manager
Permanent · Chennai
ACME SERVICES PRIVATE LIMITED
Purchase Manager For a Leading Textile Brand
Permanent · Mumbai
SBFC FINANCE
Area Sales Manager And Sales Manager- Loan Against Property
Permanent · Ahmedabad
BUSY INFOTECH
Area Sales Manager - Amritsar / Ambala / Shimla
Permanent · Ambala
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
SURYA FOOD AGRO LTD
Production Manager
Permanent · Greater Noida
SHYAM STEEL INDUSTRIES
Require Area Sales Manager For Different Locations at Bihar
Permanent · Madhepura
PINKODE REALTY LLP
Hiring For Asm/Sales Managers
Permanent · Mumbai
FRQ BRO
Area Sales Manager - Oppo
Permanent · Pudukkottai
FLEETX
Area Sales Manager
Permanent · Tirunelveli
TEACHMINT
Area Business Manager
Permanent · Hubballi
MTC BUSINESS
Production Manager | Khopoli
Permanent · Khopoli
UGRAYA FOODS
Production Manager || Agartala (Tripura)
Permanent · Agartala
Published
Jun 16, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bruno Magli: a difficult recovery

Published
Jun 16, 2014

Bruno Magli is struggling in its recovery efforts. According to Da Vinci Invest AG, which bought the historic Italian shoemaker last January, the brand is currently going through a transition period. The Swiss asset management company has clearly been faced with a critical situation. In recent months, it has closed stores on the prestigious Via Montenapoleone in Milan and at Fiumicino Airport in Rome, with the dismissal of 9 employees on top of that.

A Bruno Magli model


“As regards Rome, where a new store opening was scheduled but then subsequently cancelled, that decision was made by the previous management," said Hendrik Klein, the owner of Da Vinci Invest AG, which recently acquired the Bologna-based company, appointing Manfred Ebensberger CEO at the time of the purchase.

Stores to remain open include one in Venice, which unions warn is in danger of being closed, as well as three Bruno Magli outlet stores in Italy.

"Da Vinci Invest entered into negotiations with Bruno Magli at the last minute. The purchase took a month and a half to go through. When the purchase was concluded, the new owners discovered a more complicated situation than what they had anticipated, and suddenly there was a slowdown. But they promised a significant recovery plan," said a union source.

According to other sources, the payment of wages has been delayed and production has been reduced, putting the delivery of the upcoming winter collection in danger.

“There is absolutely no risk for the winter collection,” denies Hendrik Klein. "Every week, deliveries are made in the United States and Japan, our two biggest markets. We have been forced to cancel some very large orders because we have a small production capacity," he says.

"We want to focus on these two markets and on our existing customers, offering an affordable, but high quality luxury product. The idea is to return to Bruno Magli’s roots as a benchmark for excellence in shoemaking. Because of that, we plan to make a part of production in-house in Bologna within next two years," says the CEO.

In 2011, the company founded in Bologna in 1936 went through heavy restructuring, with 90 positions ultimately eliminated, production outsourced and business transferred to Milan.

The new recovery plan involves concentrating the company’s primary business activity in Bologna and reducing the Milan office. With that in mind, the brand plans to transfer the current headquarters in Bologna from Villa Zarri to Castel Maggiore on the outskirts of the city.

Bruno Magli employs 75 people in Italy and generates 35 million euros in profits.

Copyright © 2022 FashionNetwork.com All rights reserved.