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By
AFP-Relaxnews
Published
Jan 12, 2015
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Brioni Spring/Summer 2015 campaign shot by Collier Schorr

By
AFP-Relaxnews
Published
Jan 12, 2015

British creative director Brendan Mullane has unveiled Italian brand Brioni's latest campaign, shot by art-house photographer Collier Schorr. 

The brand's latest advertising shows off the Spring/Summer 2015 tailoring and casualwear against a dramatic Los Angeles backdrop. 

The "private, intimate and sensual" moments were photographed at the minimalist boulder house of Eric Lloyd Wright, a building still undergoing construction, and based on designs by the owner's famed architect/designer grandfather, Frank Lloyd Wright.

Razor-cheeked model Dominik Bauer is the star of the images, wearing different suiting options as well as some more casual pieces: "The idea was to show a day-in-the-life of the Brioni man, who loosens up after a day of work and shows his more relaxed yet sensual side against a natural backdrop that brings out the clothes," explained Mullane. 

The ad campaign will debut in publications and online in the second half of January.
 

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