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Published
May 5, 2014
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Bread & Butter gets its own carnival

Published
May 5, 2014

The show that backtracked on its plan to open to the public still intends to get full leverage out of the World Cup. Both semi-final soccer matches take place on July 8 and 9 in Brazil, coinciding with the trade show's first two days.


So it was a logical step that the show's ad campaign don the colors of Brazil with samba festival getting top billing and "Carnaval do Brasil!" as the slogan.

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