Bread & Butter gets its own carnival
The show that backtracked on its plan to open to the public still intends to get full leverage out of the World Cup. Both semi-final soccer matches take place on July 8 and 9 in Brazil, coinciding with the trade show's first two days.
So it was a logical step that the show's ad campaign don the colors of Brazil with samba festival getting top billing and "Carnaval do Brasil!" as the slogan.
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