Boxfresh creates German subsidiary

By

Olivier Guyot

Published
Nov 29, 2015

Boxfresh is developing its activity in Germany. The British brand, which focuses on its shoewear lines, is introducing its first international subsidiary this 1 December to directly manage the Germany/Austria/Switzerland zone.

The Pentland group, owner of the brand, has found an agreement with Brand Connection, its distributor on these markets since 2008. It is putting together a new integrated commercial team to develop a market that already includes 450 doors in 2015.

To attract new accounts, Boxfresh is setting up a showroom in Dusseldorf and another one in Bad Reichenhall, the latter just a few kilometres from the Austrian city of Salzburg.