Bonton continues its expansion
In March 2014, Bonton opened its first international store, in Tokyo, Japan. Since then, the high-end and colourful label has opened two more stores in the Land of the Rising Sun. An Asian adventure that Bonton will continue in Korea next summer with the opening of a store in Seoul, the first in the country. It may also open a store in Los Angeles around the same time.
Bonton is also strengthening its presence in France. This August, the label has set up a 50m² corner in Paris' luxury department store Le Bon Marché. As an added touch, every Wednesday and Saturday it offers a barber's chair.
In terms of products, the label is getting ready to extend its olfactory offer with a hair and body wash and a candle scented with the label's eponymous perfume launched in October.
Bonton, which generates 7.5 million euros in revenue, currently has six fully-owned stores in France and three stores in Tokyo in addition to its department store corners. The brand, whose offer ranges from trinkets to fashion, is also present in some 90 multi-brand stores that generate 2.5 million euros in sales.
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