Blackberrys partners with movie Race 3, launches exclusive collection
today Jun 22, 2018
Menswear brand Blackberrys has associated with Race 3 as the official style partner and is expecting the success of the movie at the box office to boost sales of its exclusive Blackberrys Race 3 collection.
The movie has already raked in over Rs 200 crore at the box office in less than a week and Blackberrys is hoping that viewers get inspired with their formal wear collection, worn by the star cast in the film resulting in strong sales.
The exclusive Blackberrys Race 3 collection includes tuxedos, shirts in premium fabrics and trousers which are available at the brand stores across the country and online. The collection was unveiled recently by actors Bobby Deol and Saqib Saleem at the Blackberrys store at Ambience Mall in Gurugram.
Speaking about this association, Ramesh Kaushik, Vice President- Brand Experience at Blackberrys, in a statement said, “We have been styling the progressive men of the country for over 25 years. We are really excited and happy about our association with Race 3; as it’s a natural connect for our core proposition. The remarkable talents in the movie exude a sense of style that is both fashion-forward and aspirational.”
“This collection will do justice to all the fashion forward thrill-seekers. The garments I wore from Blackberrys were very comfortable, and looked really stylish in the scorching heat in Abu Dhabi” said, actor, Bobby Deol.
Saqib Saleem added, “The outfits truly reflected the power & style, that the characters of the movie were intended to portray. The fashionable tuxedos were actually a class apart.”
Blackberrys operates in more than 230 exclusive brand outlets and 800-plus multi-brand outlets across 350 cities in India. It is also available online on www.blackberrys.com along with other e-commerce partners.
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