×
479
Fashion Jobs
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
CURLYFE BIOSCIENCES
Senior Area Sales Manager
Permanent · Ghaziabad
Published
Feb 15, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Birkenstock voted most vegan-friendly footwear brand in the world

Published
Feb 15, 2018

Germany’s largest footwear manufacturer, Birkenstock, famous for its signature sandals, has received the Libby Award “Most Vegan-Friendly Shoe Company 2017” from PETA USA's youth wing, Peta2. 


Birkenstock's spring/summer 2018 vegan collection - Birkenstock


The award’s winner was decided through an online vote that attracted a record number of young people from around the world, with voter numbers doubling since last year.
 
It is the second award for Birkenstock from the international animal rights organization, as the company previously received the “Vegan Fashion Award” from PETA Deutschland for a vegan model of its “Madrid” sandal in September 2016.

“We are delighted to receive this award because it comes from the people we make our products for – our customers,” stated Birkenstock CEO Oliver Reichert in a release, “Especially among younger customers, there is a growing percentage who choose the vegan way of life. We offer many vegan products for these customers. The peta2 Libby Award motivates us to continue on this path.”
 
Anne Brainard, Director of Corporate Affairs at PETA, commented “As everyday consumers learn more about the importance of wearing vegan, Birkenstock continues to add more animal-friendly options to its collection, making it easy to have fun with our wardrobes while taking steps toward a kinder world for all beings.”
 
One fifth of Birkenstock sandals are made without animal components and the brand also includes vegan alternatives in new product categories such as its legwear collection. Furthermore, all products in the recently launched Birkenstock Natural Care line are vegan.
 
The Libby Award (short for “liberation”) was created by Peta2 – PETA USA’s youth organization targeting young people between the ages of 13 and 21 – to celebrate companies and individuals showing dedication to the promotion of animal rights. 2018 is the award’s 12th year and prizes were given in the categories of Heroes, Food and Lifestyle.
 
It’s a valuable accolade for Birkenstock as consumer preference shifts towards more ethical and sustainable products, and the millennial and Gen Z markets, often pointed out for their dedication to responsible brands, continue to grow.
 
Interestingly, a recent study from LIM college suggested that a brand’s ethical credentials may be far from the first consideration for consumers from these generations when making purchases. However, the same survey found that 90% of respondents would ditch a brand or product if they discovered it was environmentally unfriendly, indicating a real concern among millennials and Gen Z-ers about the actions and policies of the companies they patronize.
 
Birkenstock sells approximately 25 million pairs of shoes worldwide every year and employs 3,800 employees around the globe.

Copyright © 2022 FashionNetwork.com All rights reserved.