Bimba y Lola accelerates international expansion
Bimba y Lola’s international ambitions are clear. The Spanish, upscale womenswear brand is accelerating its international development in Europe and beyond. To date, 60 of the 184 company’s points of sale (concessions and combined stores) are located outside of Spain. It intends to invert this proportion with a slew of new openings.
Beginning in Europe, the brand opened a new, directly managed store in September in Berlin. Located at Leipziger Platz, in Mitte, it is Bimba y Lola’s first store in Germany. The brand has forty or so branches of the kind distributed between Spain, Portugal, France and the United Kingdom, but it also relies on partnerships and franchises.
Already present in South America and the Middle East through these kinds of agreements, the brand recently signed a new deal in Asia. Following Singapore, the first country that the brand embarked upon, it has turned its sights to South Korea, where it has signed a deal with Lotte department stores, through which the label hopes to open 25 shop-in-shops in the coming years.
What’s more, the Spanish brand has begun to develop an organization structure for some of its most advanced developments. The brand established a subsidiary in Mexico and Chile last year. These milestone developments seem to be bearing fruit with the brand’s global sales having risen by 11.5% translating into a £68 million ($108 million) turnover in 2013. Growth outside of Spain was estimated at 23%.
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