Billabong divulges a few details on its activity in Europe

By

Olivier Guyot

Published
Feb 25, 2015

Billabong has been highlighting over the past few months the efforts made by its team to get the boardsports group back on tract. In Europe, sales for the three brands have gone back up, according the GM Jean-Louis Rodrigues, who met with BoardSportSource during the last Ispo trade fair.

In this interview, which took place well before the publication of the quarterly numbers this 26 February, Rodrigues specified that deliveries for the spring/summer 2015 season went up 3% for Billabong, 15% for Element and 41% for RVCA.

For its fall/winter 2015 products, he has announced double-digit growth for Element and RVCA and nearly 10% for Billabong. In-store sales for the first half of the financial year, begun on 1 July, should be up 6% on a comparable scale.

To continue with its growth dynamic, the group has signed agreements with players like Surfdome in England and Titus in Germany.

Following the publication of the article, the Billabong group, which as a stock market listed company cannot publish its numbers before the official presentation of its results, used a press release to emphasise that Europe constitutes only a small part of its activity. It also said that the results for the zone cannot be extrapolated for its overall activity.