Bicester Village launches "Best of British" campaign

By

Cajsa Lykke Carlson

Published
May 26, 2015

Bicester Village, the outlet shopping village outside London, last Wednesday kicked off a six-week 'Best of British' campaign with the launch of the annual British Designers' Collective boutique.

The campaign was launched by actress Gemma Arterton, who is the ambassador for the project, together with the CEO of the British Fashion Council Caroline Rush, Chief Executive - Value Retail Management Desirée Bollier, and British designers Henry Holland, Eudon Choi, Holly Fulton and J. JS Lee. It celebrates the best of British creative talent.

The British Designers Collective will sell collections by designers including Mary Katrantzou, Sophia Webster, Peter Pilotto, Roksanda, J. JS Lee, Ryan Lo, Nicholas Kirkwood, Holly Fulton, Preen by Thornton Bregazzi, House of Holland, Jonathan Saunders, Eudon Choi, Christopher Raeburn and Thomas Tait.

It is held together with the British Fashion Council and curated by fashion consultant Yasmin Sewell. This is the sixth year that Bicester Village is home to the Designers Collective.