Biba launches collection in partnership with Amazon India

By

Isabelle Crossley

Published
Jan 12, 2018

The ethnic wear brand Biba has partnered with Amazon India for a new line called “Biba ready-to-stitch-collection”.

Biba's first exclusive collection for the e-commerce giant, where non-exclusive collections have been available since 2014,  features a selection of fabrics sourced from across India including silks, georgettes, Chanderis, cotton, and blended fabrics that are ready to be stitched as per the customer’s size. The collection includes both day wear and occasion wear and also features Gottapatti work and block printing.

 Siddharth Bindra, the Managing Director of Biba, said about the launch: “We feel Amazon India is a great platform to showcase our ready-to-stitch line and make it available to Biba patrons, online. At Biba, this is our constant endeavour to make the brand and its offerings more accessible and available to our customers, across platforms.”

“We are glad to launch Biba’s ‘Ready to Stitch’ collection exclusively on Amazon.in,” said Arun Sirdeshmukh, Head of Amazon Fashion. “Biba is a household name in India, known for their premium quality and innovative designs. The range is also an addition to the growing ethnic wear selection available on Amazon Fashion. The launch of their new collection will allow our shoppers to engage with the brand further and also allow the brand to access new geographies following our wide outreach across the country."