BHV Marais set to open in Dubai
The Galeries Lafayette group has confirmed the information published by FashionMag on 7th January. The BHV Marais department store will indeed establish a flagship store in Dubai! The new BHV Marais will be developed in franchising with ADMIC, a leading retail company in the Middle East belonging to the Abchée family, and is set to open in September 2016.
BHV Marais Dubai will extend over 6,000 m² on two floors and, according to the French group, it will benefit from a strategic position in the heart of the city, inside the 'City Walk' shopping mall.
The store design was created by architect Kristina Zanic, featuring an urban style. It combines materials designed to recreate the Parisian flagship store's atmosphere, and to remain faithful to its specific identity.
Entirely in line with the repositioning of its main store in rue de Rivoli, Paris, the BHV Marais will showcase its fashion and home decoration offerings, ranging from accessible to premium products.
The Dubai flagship store will be the second international opening by BHV, which is already present since 1998 in Beirut, in partnership with ADMIC. It may be followed by further openings planned for the next few years.
In 2016, BHV Marais will also begin to renovate its Parly 2 store, in western Paris, in order to adapt it to the retailer's new positioning and image.
Making this announcement, Nicolas Houzé, CEO of Galeries Lafayette and President of BHV Marais, stated: "Our retail brand Galeries Lafayette has met with tremendous success in the Dubai Mall since 2009, so we are now happy to be able to offer to Dubai citizens and the UAE's international visitors all the expertise of BHV Marais. The latter enjoys a unique positioning, its expertise being both home decoration and fashion. We are convinced that this new Dubai flagship store will be welcomed with warm enthusiasm, and will allow us to strengthen our imprint in the region."
Michel Abchée, ADMIC's CEO, also stated: "Since we operate a BHV store in Beirut and a Galeries Lafayette in Dubai, we are happy to be able to further strengthen our partnership with the Galeries Lafayette group today. The establishment of a new BHV Marais store in Dubai will be an interesting addition to the local commercial landscape, notably introducing a unique range in terms of home furnishing and decoration, with a much appreciated French touch."
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