BeYu expands product range with launch of eye makeup

By

Maverick Martins

Published
Nov 24, 2017

German premium cosmetic brand BeYu from the Artdeco group has expanded its product portfolio with the addition of its new range of eyewear makeup in the Indian market.
 

BeYu recently launched two new products Eye Gel and Eye Definer to cater to the growing demand for eye wear makeup ahead of the festive season in December.
 
The brand which plans to expand its physical outlets to 300 stores by end of financial year is also looking to diversify its product range in order to tap the growing Indian beauty market.

“The demand for premium beauty brands is growing and hence there is tremendous potential for cosmetic brands to enter and grow in India,” Ajay Ghooli, managing director, Kaunis Marketing Services had said earlier in a statement.
 
The new products are priced at Rs 900 (approx $15) and available at Lifestyle, Health & Glow, Central, New U and top beauty stores.
 
BeYu entered Delhi in March’2017 in a partnership with Kaunis Marketing Services. The brand currently offers approximately 500 cosmetic and eyewear products and has a presence in over 30 countries.