×
219
Fashion Jobs
GANESH GRAINS LTD
Looking For Area Sales Manager For hq Raipur, Chhattisgarh
Permanent · Raipur
FOCUS LIGHTING AND FIXTURES LIMITED
State Head / Area Sales Manager / Bdm / Sales Manager
Permanent · Ahmedabad
TATA AIA LIFE INSURANCE
Openings For Area Sales Manager – Dbs Lvb
Permanent · Chennai
OMSOM GROUP
Looking For Production Manager From Rice Processing Plant - Vashi
Permanent · Navi Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager(Projects)- Kolkata
Permanent · Kolkata
INCREDIBLE TECHNOLOGIES PRIVATE LIMITED
Opening For Area Sales Manager at Bangalore
Permanent · Pune
MEDLEY PHARMACEUTICALS LTD
Medley - Regional Sales Manager - Pune - Cardio And Diabetic
Permanent · Pune
SALASAR BALAJI INDUSTRIES
Area Sales Manager
Permanent · Guwahati
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Pune
INDUSIND BANK LIMITED
Area Sales Manager - Home Loan @ Indusind Bank
Permanent · Kolkata
NAVIN FLUORINE INTERNATIONAL LIMITED
Opening For dy. Manager - hf Production at Nfil, Surat
Permanent · Surat
NATIONAL PLASTIC INDUSTRIES LTD
Opening For Area Sales Manager
Permanent · Mumbai
DAMYAA (P.J) FOODS PRIVATE LIMITED
Area Sales Manager - Jabalpur & Chhattisgarh
Permanent · Bhopal
M/S. D2C INSURANCE BROKING PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
MCUBE CONSULTANTS
Area Sales Manager/ Sales Officer
Permanent · Indore
XOTIK FRUJUS PVT. LTD.
Area Sales Manager (gt)-Mumbai
Permanent · Mumbai
EXPONENT JOBS
Production Manager (Non Veg - Sausage), Location- Angola (Africa)
Permanent · Angola
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Maharashtra
Permanent · Pune
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Executive/Area Sales Manager
Permanent · Surat
MEDLEY PHARMACEUTICALS LTD
District Sales Manager - Calicut
Permanent · Kozhikode
ROHIT EXTRACTIONS PRIVATE LIMITED
Area Sales Manager / Technical Sales Manager For (Aqua Feed) Gujarat
Permanent · Ahmedabad
FIBERNET SOLUTIONS OPC PVT LTD
Area Sales Manager
Permanent · Bhopal
Translated by
Nicola Mira
Published
Sep 5, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Berlin’s Bread && Butter show a roaring success with visitors

Translated by
Nicola Mira
Published
Sep 5, 2018

Last weekend, it was difficult for Berliners to ignore the Bread && Butter trade show: posters for its exhibitor brands festooned the city, and the event was widely reported on local and national media. From Friday August 31 to Sunday September 2, this hybrid mega show dedicated to fashion and music welcomed no less than 35,000 visitors, compared to 30,000 last year. The two halls of the Berlin Arena which hosted the event, and the area around them, were buzzing with groups of young people, couples and even parents with adolescent children, all eager to visit the show’s 40 or so exhibitor stands, the vast majority of them by fashion brands. Cosmetics labels Clinique, M.A.C. and Origins were also present, as German e-tailer Zalando, the owner of Bread && Butter, has featured a beauty section since March.


At times the event felt more like a catwalk show - DR


The most popular exhibitors were those who put their products up for sale, or offered services, entertainment or even the chance to take part in a prize draw, like Mercedes, at whose stand visitors could try their luck at winning a car. Many exhibitors, besides selling their wares, adopted an experiential approach: Nike and Adidas staged concerts, while at Columbia’s stand you could customise t-shirts using paintball equipment in a transparent booth.


The show’s programme indicated that the venue was open until late - DR


About 350 influencers were expected at the show, from Berlin and Germany of course but also from the rest of Europe and the USA, such as New York-based Instagrammer and model Jazzelle Zanaughtti, a.k.a. Uglyworldwide. According to the organisers, only a few influencers were invited by the show itself. Many others were guests of the exhibitors, and the majority came just to “be there.” The goal was to maximise the number of hashtags referring to the event and the exhibitor brands.

It is hard to measure the returns the event generated for the exhibitors. Some labels barely featured the event on their Facebook or Instagram accounts, while Diesel for example used the show as a platform for the launch of its capsule collection in collaboration with cult Berlin kebab diner Mustafa’s Gemüse Kebap. The social media impact was more than acceptable, Diesel’s launch video totting up 552,000 views on Instagram and more than 411,000 views on Facebook.
 

Copyright © 2021 FashionNetwork.com All rights reserved.