Bella Hadid and Lily Aldridge show off Bulgari creations in new campaign
today Feb 2, 2018
On Thursday Bulgari revealed a new 2018 campaign for three of its emblematic collections: B.Zero1, Serpenti and Divas' Dream. The Italian brand has signed up a star cast to show off its creations, working once again with Bella Hadid and Lily Aldridge, two bold and confident supermodels who are masterfully leading their careers.
With this latest campaign, the luxury label pays homage to women, encouraging them to make their own rules and to think big. This life philosophy is echoed in Bulgari creations, synonymous with optimism, prestige and audacity.
After fronting high-end accessories and the "Goldea The Roman Night" fragrance for Bulgari in 2017, American model Bella Hadid returns as a jewelry ambassador for the brand in 2018 -- in particular, for the B.Zero1 collection. In leather against a black background, or rocking a glamorous style against a lunar backdrop, the young woman with 16.7 million Instagram followers presents new additions to this jewelry line with modern and architectural designs.
No stranger to the world of Bulgari, Lily Aldridge has been a brand ambassador since 2016. This year, the model -- who is also part of the select group of Victoria's Secret Angels -- fronts the high jewelry collections Serpenti and Divas' Dream. In the campaign shots, the model appears to embody different sides of the modern woman.
This major campaign was shot by Norwegian fashion photographer and filmmaker Sølve Sundsbø. It will be added to with more photos in a few months' time.
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