×
176
Fashion Jobs
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
By
Reuters
Published
Jun 22, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Beiersdorf CEO follows finance chief in leaving company

By
Reuters
Published
Jun 22, 2018

German consumer goods group Beiersdorf, the maker of Nivea skin creams, said on Thursday its Chief Executive Stefan Heidenreich would step down in the second board resignation this year.

Stefan Heidenreich - Reuters


Beiersdorf’s supervisory board and Heidenreich have amicably agreed that he will leave when his term ends at the end of 2019, or earlier depending on when a successor is appointed, Beiersdorf said in a statement. It declined to comment on whether a successor had yet been identified.

Heidenreich’s departure follows that of finance chief Jesper Andersen, who is leaving Beiersdorf at the end of the month after the group decided earlier in the year not to extend his contract. It named Nestle investor relations chief Dessi Temperley to replace him.

“We view the management team as a key part of our culture change thesis and view these two resignations within six months as a negative,” Morgan Stanley analysts said.

Shares in Beiersdorf, which also makes skin brands such as Eucerin and La Prairie, turned negative, dropping 4.9 percent to a six-week low at 94.58 euros by 1058 GMT.
Heidenreich took over as CEO in April 2012, at a time when Beiersdorf was losing market share to rivals like L’Oreal and profit margins were falling.

Under his leadership the group introduced a new Nivea logo as part of Heidenreich’s Blue Agenda strategy, focused on emerging markets, stripped out underperforming lines and regained market share.

Beiersdorf said on Thursday its board had also discussed the further development of the group’s Blue & Beyond strategy, the successor to Blue Agenda, including succession and corporate planning supported by growth investments as from 2019.

It said the discussion was partly in preparation for its annual strategy and planning meetings in September and December, without providing further details.

The CEO’s departure raises questions over whether Heidenreich might have seen limited further potential from the Blue Agenda going forward, Baader Helvea analyst Andreas von Arx said, and over whether there had been a disagreement with the company’s major shareholder on expansion in premium segments.

Earlier this year, media reports emerged that Heidenreich could leave early because of disagreements with the Herz family that controls Beiersdorf via its Maxingvest holding.

Heidenreich told analysts in March that he would fulfil his contract but that he and Michael Herz, with whom he said he had a good relationship, would discuss the matter during the course of the year.

Herz is co-owner of the coffee chain Tchibo, which owns a 51 percent stake in Beiersdorf.

Beiersdorf on Thursday also named management board member Stefan De Loecker, currently in charge of the Near East/Americas regions, to take on responsibility for planning and strategy as deputy CEO from July 1, it said.

© Thomson Reuters 2022 All rights reserved.